Persona 1 - Elisabeth Swan

Elisabeth Swan

Background:

Elisabeth Swan is a 22 year old strong independent woman from London. Elisabeth studies Psychology at the University of Oxford in England. Elisabeth's other interests are history and architecture. She also loves travelling the world, both alone and with friends. She's visited countries in both Asia and Africa. She wouldn't mind pursuing her PhD abroad. On the side of her studies Elisabeth is a micro blogger, she posts a lot on Twitter and Instagram.

Personality:

Elisabeth is a social and adventurous person. She's open minded, spontaneous and energetic. Elisabeth wants to travel and see the world a lot before graduating and later being stuck at her job. She's also a vegan and engaged in environmental issues.

Today:

Elisabeth is currently taking a year off to travel Europe to mostly visit capitals and their famous sites. She's staying in Stockholm for two nights and she wants to experience as much as possible during her brief visit.

Goals:

Elisabeth is looking to visit Stockholm's most famous sites and generally have a pleasant experience. As most tourists, Elisabeth is looking forward to taking a lot of pictures on historical buildings and learn about Stockholm during her visit.  She will later post the pictures on Instagram.


Scenario 1

Elisabeth is browsing the internet checking out Stockholm from cyberspace in preparation for her trip coming up in a few days. Rather quickly she finds out about the Nordic museum which catches her interest -  it would certainly be a great place to learn about nordic history!

Arriving at the Arlanda airport a couple of days later, Elisabeth grabs a taxi after reclaiming her baggage. Eventually when reaching the hotel she checks in at the reception and proceeds to her room to quickly unpack her things, eager to get out in Stockholm. Elisabeth then leaves the room down to the hotel's entrance asking the hotel's receptionist about the nicest way to the Nordic museum as a tourist. The receptionist tells her that there is a boat trip to Djurgården where the Nordic museum is situated. Elisabeth remembers reading about it, and asks for the direction.

Well at the boat, Elisabeth really enjoys the view of Stockholm, especially since it's such a lovely day with the sun shining and almost a complete absence of clouds. She spots a lot of buildings and interesting architecture from the boat, and grabs her cellphone to take pictures. Elisabeth imagines how the harbour and its surroundings might have looked like in the past, and wishes she knew more about their names and history.


Scenario 2:

When Elisabeth arrived at the Arlanda airport, her good friend Markus was waiting there for here at the exit. They took Markus car to his home in Hammarby sjöstad.
When she arrived she immediately wanted to go out and discover the Stockholm city. Markus recommended the boat to Djurgårded from Slussen. He tells her that there are a lot of interesting sites for them to visit there.
Later at the boat, Elisabeth Takes a lot of pictures that she wants to upload to her Instagram account.
Elisabeth has been out all day discovering different places at Djurgården, visiting museums and other stuff. Now back at Markus place, Elisabeth checks through all of her pictures taken during the boat trip earlier. She wants to post them on her Instagram and asks Markus about the names of the buildings and landmarks in the pictures, but he isn't sure.
Elisabeth decides to upload the pictures anyway, but without any hashtags or information.