Seminar 1 Questions

Are structured or unstructured interviews more useful for us when developing our product?

We will conduct unstructured interviews as a start to hopefully find a focus group and which direction the project should take. Later on more structured interviews to develop the product. (p. 233 - 234, Price Rogers Sharp, 4th edition)

What kind of interview or questionnaire is best suited to collect more data?

Maybe a questionnaire to complement the interviews to collect more quantitative data. This would be done handing out sheets to the passengers on the ferry. (p. 270, Price Rogers Sharp, 4th edition)

Eftersom vi har en begränsad tid att utföra intervjun hur ser man till att få ut så många bra svar som möjligt utan att det skall kännas stressande för de tillfrågade?

Well prepared, and make the interview clearly structured to avoid getting off topic. Few questions. (p. 238, Price Rogers Sharp, 4th edition)

How can we involve our users in an effective way?

In this instance of the project we can only use the interviews, but later maybe something more specific.

What is the best approach to continue the project if the requirements are starting to become too difficult to accomplish?

If the requirements would be too difficult to handle we as a group would have to consider what is realistic and tone the requirements down a bit to a manageable level, but still maintaining the core idea.

Which are the optimal ways of gathering data for this project? Should we for example consider questionnaires?

How should we establish our requirements in a manageable way?

In this first run we as a group thinks we should consider only using the interview style. But in later stages of the project a questionnaire could be useful. Because of the quality/quantity in the different styles.

How can we minimize “dissonance” in the data gathering (i.e have as little influence as possible towards the ones answering the questions)?

We should use a non academic language and try to be as inviting as possible. We have also discussed using fika as a means to get the interview more relaxed.